Before spending a dollar on advertising, the business needs to be ready to receive it. Base Camp builds the infrastructure that catches every lead, follows up automatically, books appointments without back-and-forth, and keeps clients coming back. Built once. Maintained monthly. Running long after you've forgotten you set it up.
“Leads come in and disappear. I never know who followed up or what happened.”
A complete CRM build with automated lead capture — every enquiry logged, responded to instantly, and tracked from first contact to booked job. No lead falls through the cracks while you're busy on the tools.
“I miss a call on the job and by the time I call back they've already booked someone else.”
Every missed call triggers an instant, personalised text response — keeping the conversation alive until you're free to follow up. The fastest way to stop losing jobs to whoever answers first.
“I'm losing money to no-shows and I'm still chasing deposits by hand.”
Online booking with automated deposit collection, confirmation messages, and pre-appointment reminders. No-shows drop. Deposits arrive without you asking. You stop being the scheduler.
“I have happy clients but barely any reviews. My competitor has 200 and I have 12.”
Every completed job triggers a review request at the right moment — via SMS and email. Your Google rating builds on autopilot. More reviews means more trust, more clicks, and more booked jobs.
“New enquiries go cold because I don't have time to follow up the way I should.”
A professional 3–5 email welcome sequence that goes out automatically the moment someone joins your list — introducing your business, building trust, and keeping you top of mind until they're ready to book.
“I'm sending texts one by one and still getting no-shows and last-minute cancellations.”
Automated SMS for confirmations, reminders, post-service check-ins, and re-engagement — all triggered by what the client does, not what you remember to do. Personal enough to feel human. Automated enough to be effortless.
Take our free 5-minute Business Growth Audit to find out exactly which systems are costing you time and money — then book a free discovery call to map out your build.
Once the foundation is solid, it's time to climb. The Ascent builds your visibility — in Google search, in local ads, in your community — while simultaneously building the relationships that turn prospects into clients over time. Every channel compounding, every month.
“I show up on Google but I'm buried. My competitor with fewer reviews is above me.”
A fully optimised GBP that ranks you higher in local search — better photos, keyword-rich descriptions, regular posts, and review management. The highest-ROI visibility play for any local service business. Free traffic that compounds every month.
“I want to be at the top of Google but I don't want to pay for clicks that go nowhere.”
Google's pay-per-lead listing with a Google Guaranteed badge — appearing above all other results. You only pay when a real lead contacts you directly, not for clicks. The most cost-efficient paid placement in local search.
“I've spent money on ads before and got nothing back. I still don't know what went wrong.”
Google Search targets people actively looking for what you do. Meta puts you in front of people who match your ideal client before they're even searching. Both tracked, tested, and optimised to drive booked jobs — not vanity metrics.
“People enquire, I follow up once, and then they vanish. I don't know if they went elsewhere or just aren't ready yet.”
A weekly automated email that stays in your prospect's inbox for as long as they're on the list — building trust, sharing value, and converting on their timeline. Some book after two weeks. Some after eight months. It runs either way.
“I know I should be posting but I never have the time and I don't know what to say.”
A content strategy and posting plan built around your business — before and afters, client stories, tips, and trust-builders for GBP, Instagram, and Facebook. Slow to compound, free to run, and worth more every month it's live.
“I get referrals sometimes but it's totally random — I have no idea how to make it happen consistently.”
A structured referral system that rewards existing clients for sending new ones — with automated follow-up, tracking, and incentives. Referral leads convert at 3–5× the rate of cold leads and cost almost nothing to acquire.
Every engagement starts with a free discovery call — no jargon, no pressure, just a clear picture of where you are and what it would take to reach the top of your market.
You've built the foundation. You're visible and you're being remembered. Now it's time to activate. The Summit is where you run deliberate, high-impact campaigns that turn your audience into booked jobs — four times a year, on purpose, with creative that stops the scroll.
“I want to run a promotion but I never know where to start and nothing seems to get traction.”
Four high-impact campaigns per year — Winter, Spring, Summer, Fall — each with a specific offer, email broadcast, SMS push, and social creative. You activate your audience when it matters most. Each season compounds the last.
“I have a list of past clients but I never contact them. I know there's money sitting there.”
Targeted email and SMS broadcasts sent to your existing list with a specific offer and deadline. Past clients re-engage, dormant leads convert, and your list becomes an asset instead of a database you never open.
“My ads look too produced. People scroll right past them without stopping.”
Scroll-stopping video ads built from real client stories — scripted, produced, and optimised for paid campaigns. Authentic content outperforms polished brand ads every time. The creative that makes your campaigns actually convert.
The Summit works best when Base Camp and The Ascent are already in place. If you're not sure where you are in the climb, the free self-audit will tell you in five minutes.
Every engagement starts with a custom proposal based on your specific situation. The tiers below show how most clients are structured — from foundation build to full stack growth system.
Your complete marketing infrastructure — built once, running forever.
Everything in Foundation plus targeted ads and performance creative.
The complete growth system — automation, ads, creative, and live intelligence.
Available with any tier — added to your monthly retainer.
Every proposal is custom — built around your specific business, your goals, and your budget. Book a free 30-minute strategy call and we'll figure it out together.