PEAK PERFORMANCE
UGC and Synthetic Media Marketing
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Campaign Kickoff
Set up campaign strategy and ad targeting during client consultation
Campaign Setup
Business Name
*
Select client business - links to existing client record
Select a business...
Client Name
Contact Email
Phone Number
Website
Campaign Name
*
Creates record in Campaigns table
Objective
*
Primary campaign goal (maps to Objective field)
Brand Awareness
Traffic
Engagement
Lead Generation
Conversions
Sales
Campaign Strategy
Primary Campaign Goal
*
What is the main objective for this campaign?
Select primary goal
Lead Generation
Sales
Brand Awareness
Engagement
Traffic
Retention
Other
Campaign Offer
What specific offer are you promoting?
Success Definition
*
What would make this campaign successful in your eyes?
Target CPL/CPA
What is your target cost per lead/acquisition?
Upcoming Promotions
Any upcoming promotions or launches to consider?
Campaign Start Date
When should this campaign launch?
Campaign End Date
When should this campaign end?
Key Metrics
*
Select all metrics you want to track for this campaign
Leads
Sales
Revenue
Impressions
Clicks
Engagement Rate
CPL
CPA
ROAS
Conversion Rate
Other
Creative Strategy
Test Hooks/Angles
Any specific hooks or angles you'd like to test?
Pain Points to Address
Specific pain points for this campaign to address
Key Benefits to Emphasize
What key benefits should this campaign highlight?
Preferred CTAs
Specific calls-to-action for this campaign
Ad Set Configuration
Ad Set Name
*
Creates record in Ad Sets table, linked to campaign by name
Ad Platform
*
Platform for this ad set (Meta or TikTok)
Facebook
Instagram
TikTok
YouTube
LinkedIn
Snapchat
Google Ads
Audience Targeting
*
Complete targeting strategy (maps to Audience Targeting field in Ad Sets)
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Create Campaign & Ad Set
Next Steps:
This will create linked records in both the Campaigns and Ad Sets tables. You can then proceed to create individual Creatives for this Ad Set using the Creative form.